Cancellation friction is a retention tactic: companies make it easy to sign up but intentionally cumbersome to leave. You might have to call, jump through "are you sure?" pop-ups, or accept retention offers — discounts or free months — that try to change your mind. Some consumers tolerate friction because they don't want to spend time canceling; others accept retention offers that reintroduce the same cost under a new label. Knowing your goals up front helps: if the subscription isn't delivering value, don't let a discount convince you to stick. Set a clear boundary (e.g., "if I don't use this three times, cancel") and follow it. The question asks which policy or behavior most directly reduces friction's effectiveness.