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Sign-up bonuses are one of the most eye-catching features in the world of credit cards. Issuers use them as a powerful incentive to attract new customers. A typical offer might be “Earn $200 after spending $1,000 in the first three months.” Travel cards often go bigger, offering tens of thousands of airline miles or hotel points. The logic is simple: the bank acquires a new customer who may generate revenue through interest, fees, and interchange, while the customer enjoys upfront rewards. To qualify, the cardholder usually has to hit a spending threshold within a limited window, which ensures the bank earns transaction fees during the introductory period.

The key to maximizing sign-up bonuses is planning. Cardholders should ensure the required spending aligns with their normal budget, not create unnecessary purchases. Missing the threshold by even a small amount usually means forfeiting the entire bonus. Additionally, bonuses are often tied to new customers only, meaning current or former cardholders of the same product may not qualify. Some banks enforce strict rules like limiting how often you can receive a bonus. Ultimately, sign-up bonuses can deliver great value, but they require discipline and awareness of fine print.

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